Silicon Valley 100 (SV100)
The Silicon Valley 100 is operated by the Stonebrick Group.
The Silicon Valley 100 is the one hundred biggest influencers in the San Francisco Bay Area. We send products to these influencers and each of them are committed to trying and using the product. If they like the product, they may tell others in their network (of course, if they do not like the product they may tell people not to use it).
These influencers could help tip products that early adapters gravitate to. Products like iPod, Tivo, and Netflix all tipped in the SF Bay Area before they tipped nationally.
Silicon Valley 100 Press
Forbes (July, 2005)
GEEK CHIC: Can 100 chattering Silicon Valley techies give new products a boost?
Newsweek (Jan 20, 2005)
The Connected Get More Connected. Seeking buzz, companies will funnel free new products to Silicon Valley’s elite.
GQ (men.style.com) (Mar 2, 2005)
Geek Alert: What’s on Silicon Valley insiders’ radar. Each month Hoffman gets paid by a manufacturer to send one of their gizmos free to list members. In return the members agree to give honest feedback and, if they’re impressed, maybe tell a friend or two.
sfist (Feb 23, 2005)
Have You Swashed Your Bum Today? "Of the Silicon Valley 100, 50 people have requested Swash installations (Brondell was expecting no more than 25), so if you know one of them, try to finaigle a visit to their bathroom to give it a shot."
Joi Ito's Blog (Jan 21, 2005)
Silicon Valley 100. "The idea is to make a list of 'connectors' and send them new gadgets and products to test." "I think it is almost like an opt-in focus group."
Slashdot (Jan 22, 2005)
Toys For The Rich To Cultivate Product Popularity. "wake up dudes, the world works in a hierarchical fashion not because it can but because in fact this works well."
Nouveau by Zaw Thet (Jan 23, 2005)
The Silicon Valley 100 - Truth & Rumors. "...for the same amount of exposure the group of 100 people would each have to tell around 31 people and get them interested enough to go to the company’s website. I think that’s pretty realistic, don’t you?"
Ross Mayfield's Weblog (Jan 21, 2005)
Free Crap. "Its kind of like schwag for a virtual tradeshow with a decentralized cocktail party."
Dan Gillmor on Grassroots Journalism, Etc. (Jan 21, 2005)
Buzz-Makers: More Disclosure, Please "What bothers me is the lack of transparency ... It's just an extension of a concept of what some call "buzz marketing" -- getting allegedly "regular people" to tout products without disclosing the practice."
Demo Letter by Chris Shipley (Jan 26, 2005)
The myth of objectivity "This group, organized by networker extraordinaire and Stonebrick Group founder Auren Hoffman, is a group of 100 individuals who, by virtue of their work or their own networking prowess, presumably have influence on the opinions and buying habits of others."
MosPos (Feb 22, 2005)
When social networking pays off "That's the economy of networks. The more networked, the more you courted. You don't necessarily attract headhunters and job offers, but you do receive a lot of little gifts that indeed save you a lot of money and time."
Core77's Design Blog (Feb 23, 2005)
Silicon Valley 100 "...a new example of lead user marketing - taking new products and services and giving them to a specially selected list of high-profile influencers..."
Susan Mernit's Blog (Jan 21, 2005)
The ultimate connector "...he's created a Silicon Valley 100 list and is recruiting companies to distribute *stuff* to the influentials he's compiled."
Om Malik on Broadband (Jan 22, 2005)
The Schwag Set. "This is a ridiculous idea in a decentralized media environment where experts in the blog-world are more the influencers than those mentioned in the story."
Brad Templeton Ideas (Jan 22, 2005)
Revealing you get stuff for free "But I couldn't see any reason not to let them send me the stuff. My opinion certainly can't be bought so easily, and most of the people on the list are well off enough that the same applies."
Silicon Valley Media Watch (Jan 21, 2005)
Silicon Valley 100 will generate "buzz". "Marketers are expecting the Silicon Valley elite to promote their products in exchange for free stuff."
San Francisco Chronicle (Feb 7, 2005)
Bottom line means more to this firm. "Samuel, who sold the Web music service Spinner Networks Inc. to America Online for $320 million in 1999 , said he believes that the Swash, like TiVo, the digital video recording device, must be used to be fully appreciated."
Online Journalism Review (Feb 17, 2005)
The cost of ethics: Influence peddling in the blogosphere. "Ross Mayfield, CEO of wiki company Socialtext and a member of the elite 100, said, 'Every blogger who is member of the SV100 has not only disclosed it but bent over backward to disclose every aspect of the relationship.'"
Inside Google (Feb 18, 2005)
The Future Of Blog Marketing. "Bloggers are going to have be more creative, or join up in groups (as I'm trying to do here) to make a little coin."
Scoble’s Link Blog (Feb 20, 2005)
RatcliffeBlog - Mitch's Open Notebook (Feb 17, 2005)
Lasica on ethics, blogging and advertising. "The influencers who receive hardware and software for nothing (a form of compensation) are seen using these products, they talk about these products and endorse them without explaining that they didn’t have to pay for them."
Influence and principles in the blogosphere (Feb 17, 2005)
The Future Of Blog Marketing. "that freebies-for-buzz programs like the Silicon Valley 100 aren't much different than what we've seen companies do for years; but that both kinds of activities should be generally off-limits to journalists."
Buzz Marketing with Blogs (Jan 22, 2005)
The Connected get more Connected. "get the right handful of people talking about your product, and the masses will follow."
Silicon Valley Media Watch (Jan 21, 2005)
Silicon Valley 100 will generate "buzz". "Marketers are expecting the Silicon Valley elite to promote their products in exchange for free stuff."
Digital Musings (Jan 23, 2005)
Are you a Connector? "It's a good thing that last year was the year of the Blog because a number of influential bloggers also made the cut..."
Eight Diagrams (Jan 21, 2005)
The Disappearing Line "Traditional media has long had to grapple with the separation of advertising and editorial. At times, those lines have become blurred. Now they are further blurring in the blogosphere as well."
Eight Diagrams (Jan 24, 2005)
Silicon Valley 100 Buzz "Auren Hoffman surveys the buzz created by his Silicon Valley 100 list. He also talks about the criteria that he used to generate his list."
Flush (Feb 9, 2005)
Brondell "Brondell believes United States consumers will have an appetite for high-tech toilets."
The Royal Throne (Jan 25, 2005)
Brondell "If you have been keeping up with blogs around the internet you might have heard of the Silicon Valley 100 ... Well basicallly they are a group of people, considered to be the silicon valley elite, that get products to test(and keep) from various companies."
MEX Blog (Jan 22, 2005)
Silicon Valley 100 macht sich die Superspreader zu Nutze "Auf den ersten Blick eine gute Idee und letztlich ist die Message klar: Mach Dir den Blogger zu Nutze."
nonablog (Jan 23, 2005)
Cyber Elite "Créé à l'initiative d'une entreprise de marketing, ce groupe se compose d'entrepreneurs, d'avocats, d'investisseurs ou de blogueurs, qui auront le privilège de recevoir des produits gratuits."
Minding Everybody's Business (Jan 21, 2005)
Silicon Valley 100 will generate "buzz"
Can I Get A What What (Jan 23, 2005)
Free Crap "As I always say, the best beer is free beer."
John Tokash's Weblog (Jan 23, 2005)
The Silicon Valley 100 "Someone PLEASE set up a feed for the SV100. I wonder if they would standardize on a prefix for subject lines of posts that refer to these products...."
Dan Crowther's 101PublicRelations.com (Jan 21, 2005)
Buzz-Makers: More Disclosure, Please
Scoble’s Link Blog (Jan 23, 2005)
Buzz-Makers: More Disclosure, Please (from: Dan Gillmor)
Scoble’s Link Blog (Jan 23, 2005)
Why do they get all the loot? (from: Digital Man’s Outtakes)
New Media Musings (Jan 21, 2005)
Paying bloggers to get buzz.
In Search of Utopia (Jan 21, 2005)
To Any High Tech Company.... "To Any High Tech Company.... Who wants to send me free stuff...Send away baby!"
Michael Martelli Jr.'s Blog (Jan 22, 2005)
New Age Buzz-Marketing: The Silicon Valley 100. "...this group will provide feedback to the makers and hopefully praise these products via word-of-mouth advertising."
Media Guerrilla (Jan 23, 2005)
Influencer Marketing – The Silicon Valley 100. "High fives to the gang at Stonebrick for exploring this particular direction of an influencer program."
Digital Man's Outtakes (Jan 23, 2005)
Why do they get all the loot? "Since they do have the ability to purchase these things relatively easier than average Joe, why not send them to average Joe and see if his thoughts are in line with the big guys/gals?"
Geek News Central (Jan 23, 2005)
Would you write honest opinons of Products if they were given to you? "My question is why not give some of these devices to people that are down in the trenches instead of the famous, rich and well connected."
There Is No Cat
(Jan 22, 2005)
First against the wall when the revolution comes "...an old Saturday Night Live sketch. Eddie Murphy was made up to be a white man, and when he went out into the world was amazed to find that there was a giant conspiracy among white people where they didn't have to pay for anything ever, at least not so long as there were no non-white people around. Winks all around."
Johnnie Moore's Weblog
(Jan 23, 2005)
More bzzz "Neil Turner and Dan Gilmour ... They're both a bit wary of it."
public(MIND)
(Jan 24, 2005)
Corporate spin = blogging buzz? "Auren has made him self a business doing that – he gathered quite an interesting group of people starting buzzing about EVERYTHING."
Clear Night Sky
(Jan 24, 2005)
Get Your Buzz! Get Your Red-Hot Buzz! "Promising buzz for sale is moving from covert to overt and overter."
BlogCAD
(Jan 24, 2005)
Silicon Valley 100: new business opportunities for CAD vendors?
Silicon Vallet Sleuth
(Jan 24, 2005)
Silicon Valley's 100 cleanest buttocks "Just don't expect me go along with this. That's why I refuse to name the maker of the toilet seat."
SFist
(Jan 24, 2005)
Ballin' Bay Bloggers to be Beset with Bling "We don't really know if this is off to an auspicious start -- the first product that will be sent, unsolicited, to the list is the Brondell Swash, a high-tech toilet seat (not that SFist doesn't want a shot at reviewing it!)."
SFist (Feb 2, 2005)
Roses "anything to get that free Silicon Valley 100 swag"
Boing Boing
(Jan 25, 2005)
Chocolate Sushi "if any of you chocolate sushi companies would like to send me complimentary stuff to -- um, *analyze*, a la Silicon Valley 100 (an elite schwag club for which I didn't make the cut), by all means feel free. Consider me your chocolate sushi whore."
Ponto media
(Jan 24, 2005)
John Furrier
(Jan 25, 2005)
Influence Marketing - Endorsement Marketing "Bottom-line: he's on to something. I've been working on a similar model...to empower the large number of participating blogs to create a folksonomy around new advertising and promotional models."
Tech Eye for the Older Guy (and Gal!)
(Feb 8, 2005)
As Clean As It Gets "The Swash 600 combines advanced Swash technology with premium comfort and hygiene feature including remote control operation and a temperature-controlled warm-air dryer for a completely hands-free cleaning experience."
Corante: Total Experience
(Feb 8, 2005)
Don't flush, Swash "Brondell takes on a formidable design-and-marketing challenge - getting Americans to change their product interactions in the bathroom."
The Pez MP3 Project
(Jan 25, 2005)
Creating Buzz "We want to believe in our buzz. We want to believe in the better mousetrap. Maybe Silicon Valley 100 pulls the curtain back a little too far."
The Pez MP3 Project (Jan 26, 2005)
How To Buzz "Silicon Valley 100 got me thinking. I think Seth Godin has a good point 'Make something people want to buy.'"
The Pez MP3 Project
(Jan 27, 2005)
Creating Buzz "The buzz will come with anticipation about the naming of the latest Silicon Valley 100 Gadget®."
Blogerrhea (March, 2005)
SV100 "I find it interesting that just about every member of the SV100 who has commented on their membership in the group, has defended their membership in some fashion or another, mostly with the "I just wanted cool free stuff" line of commentary."
Center for Media and Democracy
(Jan 25, 2005)
How They Change Your Mind
(Jan 25, 2005)
Third Parties in the Valley "For years, marketers have known that "sociable, influential early adopters," or connectors, can drive sales."
ZuDfunck
(Jan, 2005)
Let Me Be Your Blog Ho' Part 2
BEACH NOTES
(Feb 4, 2005)
Freebies for Silicon Valley celebs "Clever or slimy? Hollywood can tell stories about the power of gift bags..."
Master of 500 Hats
(Feb 4, 2005)
Silicon Valley 100? maybe i'm #101... or #500 ;) "dang it. didn't make the cut for Auren Hoffman's new Silicon Valley 100 list. NewsWeek says these folks are super cool -- super geeky cool. and i'm not. damn. c'mon Auren -- am i not an uber-hip, ultra-rich, massively influential trendsetter for some ridiculously large # of socially-inept, small-minded, easily-swayed silicon valley geeks & entrepreneurs?"
The Four Horsemen of the ApoCALypse
(Jan 28, 2005)
I'd buy that for a dollar "companies would give free gifts of cool products to pre-selected influential people (think CEOs, venture capitalists, tech writers, etc.) in the Valley, who would then use those products and let the rest of the world know of their opinions (either good or bad) in whatever way they prefer (e.g., blog, dinner party, whatever)."
|
|
